The Zurich Brand

Our customers and their need for security are the focus of everything we do. This shapes the day-to-day business of the Zurich brand. We consider ourselves to be a company that cares – a company whose objective it is to take care of its customers – both before they take out a policy and after they make a claim.

Our core values of care, networking and loyalty remind us to stay in daily contact with our customers, employees, investors and suppliers. We think of ourselves as an innovative problem solver for our customers, in the knowledge that only mutual trust can maintain a good relationship. For this reason our internal and external relationships are based on fairness, respect and openness.

Zurich’s philosophy of care is also reflected visually in its advertising. Our ads do not leap out at our customers, rather they say that Zurich is always there in the background, ready for them to rely on when they need us.